After an incredibly successful two years in London, which have seen them open three popular locations in Boxpark Croydon, Boxpark Shoreditch and Camden, What The Pitta are thrilled to be opening in Brighton. The launch of their fourth brand on Brighton’s bustling East Street in late 2018 is another huge step forward for the kebab success story.

They are famed for their unique kebabs and their popularity is only growing. The kebabs include non-GMO soya pieces marinated in a blend of their secret spices, and provide the perfect healthy, guilt-free meal. The bread is handmade on site in front of customers, and filled with homemade hummus, tzatziki, fresh salads and chilli sauce. With prices for the Vegan Doner Kebab starting from £7.95, the menu also includes a variety of purse-friendly meal deals and plant-based options such as Turkish pizza (Lamacun), Doner Chop Box, a couscous salad box and baklava. A recent addition to the Camden branch also includes their Vegan Doner Pitta which is already proving to be a huge hit!

What The Pitta was the brainchild of British-Turkish friends Cem Yildiz and Rojdan Gul. Cem had recently become vegan and was passionate about the health and environmental benefits of going meat-free, but was missing the grilled flavours of his favourite Turkish foods. As it happened, Roj’s uncle had been perfecting his own cult vegan kebabs in Germany for years, so after an educational trip to learn the secret recipe, What The Pitta was born and their first pop up opened in August 2016 at The Pump, Shoreditch. 

Co-Founder Cem Yildiz says: 

‘It’s incredible that in just two years we have grown so quickly with the support of our loyal customers, and will now be opening our fourth location. What started as a little wooden stall in Shoreditch is now a well-known name amongst the vegan community, especially in London. We can’t wait to take our kebabs further afield with our Brighton opening. We hope to continue encouraging people across the South-East to be meat free more often by providing delicious and satisfying alternatives, with added health and environmental benefits.'

The new Brighton store will be opening on East Street this Friday (16th November) and the first 100 customers will dine for free. What a treat. 

Published -24th September 2018